Finnish animal rights organization

Our mission is to promote ethical veganism and challenge societal structures built on exploiting animals.

watch our showreel

A team with a passion for animal rights.

Viral Vegans exists because it is time to shift vegan activism into the next gear. Trust us when we say that we couldn't be happier to have such a fantastic team of talented individuals. We have talented speakers, social media managers, photographers, policy advocates, fact-checkers, and a multi-talented crew.

Our team members throughout Finland come from different work and study backgrounds. It's the different approaches that bring more creativity into our activism. We continue to search for new members, and our non-profit is incredibly easy to join.

Our work

vegan education

Up to this day, we have visited over 50 schools and events. We have met with thousands of people through street activism and talks. We create informative flyers about veganism and the hidden secrets of animal agriculture. In 2024, we will release our vegan non-fiction book with one of the biggest publishers in Finland, Into.

content creation

With a following base of almost 50,000, we create high-quality vegan content. Our weekly podcast is Finland's most popular vegan podcast. We create news-based videos, informative exposes or commentaries, celebrity interviews, and food tastings. We are often asked to comment on animal rights in the mainstream media.

Over 50 000 followers
Monthly reach around 300 000 - 1 000 000
Most popular vegan content creator in Finland for Gen Z
We've created over 1 000 videos
watch our showreel

Plant-based policies

Many organizations, including university student unions, NGOs, and companies, have adopted plant-based policies through our advocacy. For example, in 2024, the Jussi Awards, the Finnish equivalent of the Oscars, will go fully plant-based thanks to our efforts.

finland's top vegan podcast

Our weekly podcast Vegaaneista tykkään (I Like Vegans), is Finland's most popular animal rights/vegan podcast. The podcast has featured celebrities, journalists, scientists and politicians. In April, the podcast grossed over 160 000 listens.

In 2023, we transformed the podcast into a video format, further expanding our podcast's engagement and influence. We've used our valuable knowledge to produce another vegan podcast, Pala Purtavaksi, Finland's first vegan cooking-themed podcast.

media coverage

Viral Vegans has been widely covered by Finland's most influential media outlets, including the most-read newspaper, Helsingin Sanomat, and the Finnish Broadcasting Company (Yle). We've been interviewed and reported on when we have brought up farm animal rights issues on our social media channels. We have met leading experts and organizations, politicians, farmers, and hunters, to discuss our vegan abolitionist's message.

Our co-founder Benjamin Pitkänen is one of
Finland's most requested vegan activists for interviews and keynote speeches. The rising interest in animal rights in Finnish society has brought us an opportunity, our spokesperson Pitkänen has a book deal with the leading publisher Into, and we're towards a 2024 release.


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